Michael Jordan, Phil Knight and Spike Lee Inducted as Collaborators into One Club’s Prestigious Creative Hall of Fame

The One Club for Creativity has announced three cultural and business icons who will be inducted as collaborators into the Creative Hall of Fame in October.

Based on a legacy of game-changing creative work, the trio of basketball legend Michael Jordan, Nike cofounder, chairman emeritus Phil Knight, and Oscar-winning screenwriter, filmmaker, and actor Spike Lee will be inducted as a team of collaborators. 

The trio created work - including famous campaigns starring Jordan with the character Mars Blackmon, portrayed by Spike - that transcended the ad industry to become part of pop culture, and changed the way the world thinks about athletic footwear. 

“Michael Jordan, Phil Knight and Spike Lee are responsible for a body of highly engaging, entertaining and impactful advertising, and revolutionised the athletic footwear industry,” said Kevin Swanepoel, CEO, The One Club. “They are richly deserving of this induction as collaborators into the Creative Hall of Fame, and continue to inspire the next generation of creative professionals.”

The Creative Hall of Fame has a rich heritage of honouring the lifetime achievements of creative luminaries in all forms of advertising and design, starting with the induction of Leo Burnett in 1961. 

Other 2022 inductees, announced last month, are: 

Joe Duffy, branding and design innovator, founder, chairman, Duffy & Partners;

John Hunt, co-founder of internationally recognised South African agency TBWA\Hunt\Lascaris, global creative chair, TBWA\Worldwide

Cheryl D. Miller, graphic designer, writer, artist, theologian, and decolonising historian known for her contributions to racial and gender equality in the graphic design field.

Nancy Vonk and Janet Kestin, former co-chief creative officers at Ogilvy Toronto, co-founders of the Swim leadership lab; 

Carol H. Williams, President, CEO, chief creative officer and owner, Carol H. Williams Advertising, the longest-running US independent multicultural agency.

Educators Hall of Fame

Ron and Pippa Seichrist, co-founders, Miami Ad School.

The black-tie Creative Hall of Fame induction ceremony, which is a fundraising gala to support The One Club’s many global DEI programs, will take place on the evening of October 27th, 2022, at Tisch Skylights at The Shed, Hudson Yards in New York.

Inductees are nominated and voted on by The One Club Board of Directors and current Hall of Fame members. Criteria for being considered is three-fold:

• Impact - Those who have a celebrated body of work. This includes work that has been recognised as the best in the industry over multiple years for multiple brands, can be considered truly innovative and original in thinking and execution, and has an undeniable lasting impact.
• Influence - Those who have used their creativity and leveraged their resources to advance the industry and serve the greater good.
• Inspiration - Those who have had a measurable, positive effect on the next generation of creative leaders, and are known industry-wide as mentors, door-openers, and opportunity-creators.

Induction ceremony and ticket details, as well as bio information on this year’s inductees, is available here. Since the non-profit One Club For Creativity is a 501c3, any ticket purchase amount above $2,500 per table is considered a charitable donation to our DEI, Education, and Gender Equity programs.

The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club competitions, TDC Ascenders, Young Guns and Creative Week, is the world’s foremost non-profit organisation whose mission is to support and celebrate the global creative community. Revenue generated from these awards shows are put back into the industry to fund dozens of DEI, Education, Gender Equality, and Creative Development programs, including the annual Where Are All The Black People diversity conference and career fair; ONE School, the breakthrough free portfolio program for Black creatives, Creative Boot Camps for diverse young creatives around the world, Elevate mentorship and Next Creative Leaders programs for women and non-binary creatives, annual Portfolio Night, and many more. Creative Week takes place in May, and is the preeminent festival celebrating the intersection of advertising and the arts.